Database Publishing Systems Assumes Stewardship of APT Falcon
FOR IMMEDIATE RELEASE
Database Publishing Systems Assumes Stewardship of APT Falcon Advertising Platform
Expands DPS platform with order entry, strengthens cloud-forward strategy, and ensures continuity for APT customers
Rocky Hill, CT — Monday, June 8, 2026 — Database Publishing Systems, Inc. (DPS), a long-standing provider of advertising production and tracking solutions for publishers, today announced that it has assumed stewardship of the Falcon Advertising product line from Advanced Publishing Technologies (APT). The platform will continue under the name DPS Falcon Advertising.
Database Publishing Systems has spent decades supporting publishers with reliable software, responsive service, and a long-term partnership mindset. As long-time collaborators with APT, DPS brings deep experience with the Falcon platform and a strong understanding of the customers who rely on it every day.
APT has long been a trusted partner to publishers, delivering robust, well-engineered software shaped by real-world publishing operations and enduring customer relationships. DPS is proud to have partnered with APT throughout this journey and honored to help carry that legacy forward.
As DPS assumes stewardship of Falcon Advertising, the company’s focus is firmly on continuity and customer success. DPS is committed to supporting existing installations, preserving established workflows, and ensuring a seamless transition for all customers.
The addition of Falcon Advertising expands the DPS platform by introducing a proven order entry and business system layer, complementing the DPS AdTracker® production and workflow platform. Together, DPS Falcon Advertising and DPS AdTracker provide a more complete, end-to-end solution spanning order entry, billing, production, and delivery.
DPS will continue to support APT’s existing customers across both on-premises and hosted environments, while also offering a clear and flexible path to the DPS Cloud for organizations interested in transitioning over time. Customers can move at their own pace, with options aligned to their operational needs and timelines.
“This transition represents both continuity and progress,” said Scott Waschitz, President of Database Publishing Systems. “We are committed to supporting APT’s customers with the same stability they have come to expect, while providing a clear path forward that brings together order entry, production, and cloud-based workflow into a unified platform for customers ready to take that next step.”
Looking ahead, DPS will continue to enhance DPS Falcon Advertising while deepening integration with the DPS AdTracker® Cloud Platform, creating new opportunities for efficiency, visibility, and workflow optimization across both print and digital advertising environments.
DPS also extends a warm welcome to APT’s customers, recognizing the long-standing relationships they have built over many years. We are honored to support them as part of the DPS family and remain committed to delivering the responsiveness, partnership, and reliability they expect.
About Database Publishing Systems, Inc.
Database Publishing Systems, Inc. (DPS) is a leading provider of advertising production, tracking, and workflow solutions for publishers and media organizations. The DPS AdTracker® Cloud Platform delivers a comprehensive production workflow system spanning material collection, routing, proofing, scheduling, and final delivery of advertising content.
Building on this foundation, DPS provides fully managed cloud-hosted solutions designed to support modern publishing environments, enabling distributed teams to work efficiently while maintaining secure, reliable access to critical systems.
DPS supports a global customer base of newspapers, magazines, and digital media organizations, providing expert, follow-the-sun support to ensure continuous operations and high service levels.
With decades of experience and a commitment to long-term partnership, DPS continues to help publishers modernize their operations while preserving the workflows and business systems they depend on.
Media Contact
Database Publishing Systems, Inc.
(860) 721-9700
About Advanced PublishingTechnologies (APT)
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Media Contact
Database Publishing Systems, Inc.
(860) 721-9700