DPS FALCON Advertising sales platform
Streamline ad sales, billing, and layout with DPS Falcon!
DPS FALCON Advertising sales platform
Streamline ad sales, billing, and layout with DPS Falcon!
The Next Chapter for Falcon
Database Publishing Systems has spent decades supporting publishers with reliable software, responsive service, and a long‑term partnership mindset. As long‑time collaborators with Advanced Publishing Technologies (APT), we understand the Falcon Advertising platform and the customers who rely on it every day. Our role is to provide continuity, support customer success, and invest responsibly in the future—while honoring the systems and relationships our clients trust.
APT has long been a trusted partner to publishers, delivering robust, well‑engineered software shaped by real‑world publishing operations and enduring customer relationships. DPS is proud to have partnered with APT throughout this journey and honored to help carry that legacy forward.
As DPS assumes stewardship of Falcon Advertising—now DPS Falcon Advertising—our focus remains firmly on APT’s customers. We are committed to supporting existing installations, preserving established workflows, and offering a thoughtful path to cloud migration for those ready to take that next step.
Looking ahead, DPS will continue to enhance DPS Falcon Advertising while deepening integration with the DPS AdTracker® Cloud Platform, creating new opportunities for efficiency and visibility. Customers can expect the same values that have always defined both companies: responsive support, long‑term partnership, and a clear focus on helping publishers succeed well into the future.
🚀 Unified Strength Under One Proven Platform
By bringing Falcon under the DPS umbrella, you’re not just combining two products — you’re amplifying the power of an already exceptional partnership. Falcon and DPS AdTracker® have long shared a natural synergy in workflow, data flow, and operational logic. Now, with both solutions aligned under a single vision and a single engineering team, that connection becomes a force multiplier. You gain tighter integration, faster innovation, and a more cohesive advertising ecosystem that accelerates revenue, reduces operational friction, and positions your business for long‑term success.
Multi-channel Ad Management with DPS Falcon
DPS Falcon Advertising offers a robust platform for managing all types of ad sales, including classified, display, insert, and digital ads. Our software streamlines billing, layout, and production workflows to enhance publishing efficiency and revenue generation.
Unified Ad Booking Built for Speed and Control
DPS Falcon Advertising delivers a modern, streamlined platform shaped by two decades of continuous refinement. It empowers sales teams to book ads fast with minimal onboarding, while its configurable architecture adapts to your organization’s exact workflow, approval paths, and audit standards. From classified and display to inserts and digital placements, DPS Falcon gives you one cohesive system to manage every ad type with accuracy and efficiency.
Total Sales Control
Customer Ad Search Portal
DPS Falcon Advertising is designed to accelerate the sales process. Sophisticated rates simplify booking complex ad bundles Extensive reporting to monitor sales and financials Integrated GAAP compliant Accounts Receivable module Classified pagination module
Customer Ad Search Portal
Customer Ad Search Portal
Customer Ad Search Portal
The Falcon customer portal makes it easy for users to find exactly what they need. A clean, intuitive interface guides them through searching classified and display listings, whether they’re browsing yard sales, real estate, automotive, or multi‑column ads. The experience is built for speed and clarity, helping customers locate the right category, section, or publication with minimal effort.
Self‑Service Ad Placement
Customer Ad Search Portal
Self‑Service Ad Placement
DPS Falcon’s PlaceAds module extends the core advertising system directly to your customers, pulling all rates, sections, categories, and publication data from the master database to ensure accuracy and consistency. Users can build and submit ads with a simple step‑by‑step workflow, supported by secure tokenized credit‑card processing and flexible credit controls. Whether customers prepay, invoice, or receive monthly statements, the system handles it seamlessly while maintaining full financial oversight.
Let's talk!
Customer Ad Search Portal
Self‑Service Ad Placement
If you’re ready to explore how DPS Falcon and DPS AdTracker® can streamline your advertising operations, strengthen your workflows, and elevate your revenue performance, we’d love to talk. Use the contact form below to start the conversation — our team will walk you through how these integrated solutions can be tailored to fit your business and help you move forward with confidence.